How To SELL VIDEO Production Services (& Provide 10x The Value)
Wouldn’t it be nice to stop worrying about the competition, justifying your worth and wondering if those videos you produced for your last client are actually driving results? (a.k.a.: if they are happy and coming back?)
Today you’ll learn not just how to sell and position your video services, but also how to:
You need to realize that your video work is the solution to a business problem and learn how to diagnose what exactly it is that your client needs.
Ask questions to uncover their current and desired situation and identify their exact goals, problems, and needs they are trying to solve.
Figure out what demographic and audience they want to reach, the offer and message to promote and map out an actual strategy to get them to their desired situation.
Now that you know what exactly they need to reach their goal you can position yourself and your offer right in that gap between their current and their desired situation.
Congratulations - You are no longer selling just another video, but the solution to a business problem!
Most filmmakers and content creators completely skip these first steps and go straight to the creative without accurately diagnosing their client's problems, needs, and desires.
Here’s the problem:
This not only hurts your client as they aren’t paying you for just another pretty video for their website and social media, but also hurts your own business as these clients don’t come back often, or not at all, because they didn’t get good results.
In today’s day and age, it is your duty to be educated about the bigger picture.
If you want to provide actual results for your clients you need to know the fundamentals of (video) marketing strategy, sales, and business and make it your mission to help them reach their goals.
This requires actually going beyond the surface, asking questions, thinking about strategy and distribution but will pay off for both you and your clients.