Question 1

What if AI doesn't sound like me? I've tried Jasper, ChatGPT, and Copy.ai. They all produce generic slop.

Accepted Answer

Right -- so here's the thing. You haven't tried a system that was built specifically to train on your voice. Jasper uses a brand voice guide -- basically a style sheet you fill out once, and it forgets by the third message. ChatGPT's memory is session-limited and doesn't learn what you edited out, what landed, or what your audience actually responded to.

What I built is different on a structural level. The system pulls signal from every session -- your edits, what you published vs. deleted, what got engagement vs. what flopped -- and it updates your voice profile over time. Not a style guide. A living model that gets more like you, not less, the longer you use it.

And here's the thing: you don't have to trust that claim. On call 1, we prove it. You see 10 pieces of content produced in your voice before the call ends. If they don't sound like you, I refund your $997 on the spot. You're not betting on my promise -- you're betting on a demonstration you can see in real time.

That's a different offer from anything you've tried before.

Question 2

How much time does this actually take?

Accepted Answer

Honest answer: more in the beginning, much less after.

First 4 weeks: 6 hours across your first 4 weeks. That's 1 call/week x 90 minutes -- the build phase. On your first call, we map every solvable problem in your business -- lead gen, content, ads, websites, funnels -- and start building solutions using 130+ production-tested skills.

After week 4: 30 minutes per week. You review content, flag anything that needs adjustment, and move on. Your weekly call continues (plus monthly 1-on-1) for coaching, strategy, and refinement -- but the system runs autonomously between calls.

If you're already spending 15-20 hours per week writing, editing, repurposing, and scheduling content -- the first month is a wash. After month 1, you reclaim 15-20 hours per week that you never get back. right?

And the return on those first 6 hours? At minimum, you replace $4,800/year in overlapping tool spend -- that's a solid return from tool savings alone. Members who land 2-4 new clients per quarter from consistent organic output are tracking closer to 11:1. The guarantee is there because I'm confident those numbers hold -- but you don't need to trust the math. You see the output on call 1 before you're committed to anything beyond the setup fee.

Question 3

I already have a content agency. I'm not sure I want to go through the hassle of switching.

Accepted Answer

Yeah, this is the most common situation I hear. You've already briefed them, built a relationship, and switching feels like starting over.

Here's what I'd say: don't switch yet. Join DWY and run both in parallel for 30 days. Your agency keeps running. We build your system. On day 30, you compare the outputs side by side -- your agency's content vs. the system's content. You decide which one is better. You cancel the one that isn't.

The parallel run is designed exactly for this. No commitment to cancel anything until you've seen the proof. No content gap while you transition. The decision gets made by the outputs, not by trusting my word.

Most Agency Escapees who complete the 30-day parallel run cancel within the first week after comparing outputs. But that's not my claim -- it'll be your decision.

Question 4

Is this just another prompt library? I've bought those and they don't work.

Accepted Answer

No. And I understand why that question comes up -- the market is full of "1,000 ChatGPT prompts" sold as transformative. They're not.

Here's the structural difference. A prompt library gives you a recipe. What I built is a kitchen -- with a trained chef who learns your taste preferences over time. The 130+ skills aren't prompts you copy and paste. They're executable programs that chain together, pass context between them, and build a compounding profile of your voice across every session.

The analogy: a prompt library is a cookbook. What I built is a restaurant that learns your palate and adjusts every dish based on what you've actually enjoyed.

You can test this on call 1. Run a session. See what comes out. If it feels like a prompt library -- overly generic, template-y, not-you -- I refund your setup fee on the spot. But it won't feel that way. And you'll know the difference immediately.

Question 5

What happens after the founding cohort? Does my access go away?

Accepted Answer

Your access doesn't go away. The system is yours -- it's installed on your machine. Even if you cancel your subscription, the skills you've installed stay installed. You own them. That's the whole point.

What you lose if you cancel: the coaching calls, the War Room Slack access, the 1-on-1 sessions, and the early access to new skill releases. The coaching infrastructure is subscription-based. The system itself is permanent.

And your $497/month founding rate is locked as long as you stay subscribed. If you pause and re-join, you go back to the rate for whatever cohort you rejoin in. The lock only holds if you stay continuous.

So the question isn't "what happens to my access" -- it's "when am I ready to run this without coaching?" For most members, that's 4-6 months after the system reaches steady state. After that, the Alumni Community at $97/month keeps you in the loop without the full coaching overhead.

Question 6

I'm not technical. I don't know what Claude Code is or how CLI tools work.

Accepted Answer

CLI stands for command line interface -- basically a terminal window where you type commands. I know that sounds technical. Here's what it actually looks like in practice: you type npx pushrec-skills install and hit enter. That's the hardest technical thing you'll do.

But more importantly: if you're in DWY, you don't set this up alone. We set it up together on call 1. You share your screen, I walk you through it, my employee is in the call as backup. By the end of call 1, the system is running and producing your first outputs. You don't need to understand the under-the-hood mechanics any more than you need to understand how a car engine works to drive to the grocery store.

The technical barrier in DWY is me. I remove it for you. That's the point.

Question 7

How is this different from just using ChatGPT with a good system prompt?

Accepted Answer

ChatGPT memory stores what you TELL it. This system extracts what your BEHAVIOR teaches it.

That's the core difference. ChatGPT with a good system prompt is a single-tool workflow with no memory across sessions and no compounding learning. Every new session, you're starting from baseline -- no recall of what worked last week, what you edited, what your audience responded to.

What this system does that ChatGPT cannot: it chains 130+ specialized tools that pass context between sessions, extract signals from what you publish vs. discard, and update your voice profile based on what actually lands. It's not one AI with a good prompt. It's an orchestrated pipeline with a memory layer that compounds over time.

The simple test: run ChatGPT for 90 days and compare day 1 output to day 90 output. They'll be identical -- because ChatGPT doesn't remember day 1. Run this system for 90 days and compare day 1 to day 90. Day 90 sounds like you. Day 1 sounds like a good approximation. The difference compounds with every session.

Question 8

What if I want to eventually delegate this to an employee or VA?

Accepted Answer

That's exactly what the Employee Training Protocol is designed for. Every DWY member gets the complete guide for training a VA or team member to operate the system. It's not a "here's a document good luck" -- it's a structured onboarding protocol with checkpoints, validation exercises, and a certification framework that proves your employee can run the system to your standards.

Most members who want to delegate do it within 3-6 months of steady state. Agency Escapees especially -- they build the system, validate the output quality, then hand off operation to someone they trust. At that point, you're paying $497/month for the infrastructure and the coaching, not for your own time.

For DWY graduates who want to fully remove themselves from operations: reach out about our Done-For-You service. Your system stays yours -- we add a trained operator to run it for you.

If you already know who you'd eventually hand this to -- that's a good sign you're thinking about this as infrastructure, not a tool. That's the right frame.

Question 9

What's the catch? Why is the founding rate so low compared to what it goes up to?

Accepted Answer

The catch is that you're in Cohort 1. You're the first group. There are no testimonials yet. No case studies. No "here's what Agency Escapees made in their first 90 days." You're going first, and that's a real risk you're taking.

The $497/month founding rate is compensation for that risk. You're paying the exploration-phase price -- not the proven-program price. Every cohort after you has the benefit of the Cohort 1 case studies, the refined curriculum, the compounded proof. They should pay more for it. You shouldn't -- because you're contributing to building it.

The other thing: I've been doing this -- AI content automation, compound skill stacking, orchestration systems -- for 18 years. The skills have been tested in my own business, on my own content, with my own clients. What's new is the packaging into a group coaching program. The underlying system is proven. The program format is new.

That's the honest version. Not a marketing answer. The actual answer.

Question 10

What if I join and it doesn't work for my niche or content type?

Accepted Answer

Tell me your niche. Video creators, SaaS founders, service businesses, coaches, e-commerce operators -- the system is designed to be voice-first, not niche-specific. It learns your specific vocabulary, your audience's objections, your offer positioning. The niche is the context. The system adapts to the context.

That said: the system is not for total beginners. If you have no content baseline, no audience, and no understanding of what you want to say -- DWY isn't the right starting point. The system amplifies an existing voice. It doesn't create one from nothing.

If you're posting at least 3 times per week and getting any engagement at all, the system has enough to work with. If you're starting from zero, reach out and we'll talk about whether DWY is the right move now or whether you need a different starting point.

The guarantee covers you either way. If call 1 outputs don't sound like you, you get your money back. So the niche concern is really a "does it work for me specifically" concern -- and call 1 answers that before you're committed to anything.

Question 11

How is this different from other AI content systems?

Accepted Answer

Three things make this structurally different from every AI content system on the market right now.

First: it's a compound asset, not a subscription tool. When you cancel Jasper, you have nothing. When you stop using this system, you still have 130+ installed skills, your voice profile, and every piece of compound intelligence the system extracted from your audience behavior. It's infrastructure you own -- not access you rent.

Second: the 18-year biographical moat. I didn't start from "I wonder if AI can write content." I started from "I've been distributing content since 2008, automating since 2013, and building AI systems since 2021 -- and I need a system that actually compounds." Every skill reflects real-world patterns from real campaigns, not theoretical frameworks from someone who read about content marketing last year.

Third: these aren't prompts. They're executable programs that chain together, pass context between them, and build a compounding intelligence layer from your actual behavior. A prompt library gives you recipes. This gives you a kitchen that learns your taste, right?

The simple test: name another system with 130+ integrated skills, a self-learning voice engine, and a 3-tier orchestration layer. If one exists, use it. It doesn't.

Question 12

130+ skills sounds overwhelming. Do I need to learn all of them?

Accepted Answer

No. And this is probably the most common misconception, so let me clear it up.

Skills auto-load when you invoke them. You don't browse a menu of 130+ options and pick. You describe what you need -- "write me a LinkedIn post about this topic" or "build an email sequence for this offer" -- and the orchestration layer chains the right skills automatically. You never see the plumbing unless you want to.

Most members in their first week use 3-5 skills. By month 2, they're using 15-20 without even realizing it, because the system routes tasks to the right skill automatically. By month 3, the full pipeline is running and you're not thinking about individual skills at all -- you're thinking about outputs, right?

Think of it like having 130+ apps on your phone. You use maybe 10 daily. The rest are there when you need them. You don't need to "learn" all 130+. You learn the workflows -- the system handles which skills fire under the hood.

Question 13

Can I build this myself with Claude Code?

Accepted Answer

You could. The same way you could build your own CRM, your own email platform, your own analytics stack.

The question isn't whether you're capable. It's whether spending 12-18 months building and testing 130+ integrated skills -- in parallel with running your actual business -- is the highest-value use of your time.

The system already exists. It's already integrated. It already has 50,000+ lines of framework code tested on a real content operation. npx pushrec-skills install installs all 130+ skills in 7 minutes.

You could build the airplane. But the flight leaves now. And your competitors who aren't building their own airplane are already in the air.

If you want to inspect the architecture, the codebase is real and open for review. But building it yourself means spending 12-18 months recreating what already exists.

If you want to build YOUR CONTENT OPERATION -- not the infrastructure for it -- DWY is where you start.

Question 14

What if you get busy or scale back the program?

Accepted Answer

The system lives on your machine. If everything shut down tomorrow -- coaching access would end, but the system keeps running. You own it permanently. That's by design. I'm not selling you access to my brain. I'm building something that works without me in it.

Option	Cost	Description
Content agency (premium)	$9,000-15,000/month	Better content, still not your voice, still renting
Content agency (mid-market)	$3,000-9,000/month	Generic content, churning account managers, you brief them monthly
VA + AI tools	$800-2,000/month	VA needs training, tools overlap, you're still the system
DWY -- pushREC Skills	$497/month (Cohort 1)	Your system, your voice, you own it

Cohort	Setup	Monthly	Year 1
Cohort 1 (NOW)	$997	$497/month	$6,961
Cohort 2	$997	$597/month	$8,161
Cohort 3	$997	$697/month	$9,361
Cohort 4+	$1,497	$797/month	$11,061
Steady state	$1,497	$897/month	$12,261

Scenario	Your Risk
You join DWY and the system doesn't sound like you on call 1	$0 -- full $997 refund on the spot
You're an Agency Escapee and the parallel run doesn't match agency quality	$0 for month 2 + 60 days of continued support
You join DWY as a Content Creator and your engagement drops	Full refund

Build your AI content team in 90 days.

Both of these are the same problem.

The Three-Layer System (and why this is the first one that compounds)

Voice Extraction

130+-Skill Orchestration

Compound Intelligence

Why everything else stays dumb at Day 365

18 years of compound stacking. Here's what that actually looks like.

What 18 years of compound stacking produces

What the actual shift looks like -- in the words of the people feeling it

Why I'm confident enough to make this public: Day 30 accountability

What exists right now:

What doesn't exist yet (and what Cohort 1 members help build):

Build your AI content team. Here's what the DWY program includes.

DWY Founding Member Escalation -- Why Cohort 1 Matters

Three specific guarantees for three specific fears.

The Risk Summary

Your Questions — Answered Honestly

Here's where I'm at.